If you have been following my blog since the beginning you would probably notice there has not been much of corporate design work posted. Many of you would probably think I am a more of an illustrator or a photographer than a designer from the illustration and photography works in this blog.
Not because corporate work is uninteresting or boring but I guess my illustration works usually ‘outshine’ the corporate ones. As how many of us may perceive corporate design as standard and stagnant but I always believe there is always some ways to make things look interesting and different each time, if we want to.
I have done quite a number of annual report designs over the years. Let me show you the most recent one I did sometime in the last quarter of last year. I was supposed to showcase it much earlier. I hope it is still not too late now, though.
Just want to share some thoughts I have in mind. Nobody ever likes change. Change causes inconvenience and discomfort. It stirs up the water and shake the boat. Complacency is a result of not wanting a change. And complacency can be a dangerous thing overtime. Without change there will never be progress. In the case where corporate design work is concerned I believe as a designer I have to constantly find new solutions to visual problems so that change can take place. Client may not always see the necessity for change but I strongly believe that a designer should be an agent of change whose job is to help client see creative in a new whole perspective so that they may embrace change.
Partly due to my personality, I get bored with the same old things quite quickly and I am always looking for ways of doing things differently. The questions I always ask – “Who says I must do it this way?”, “Why must I follow what others are doing?” and “Why NOT?”. Those questions I ask myself help in my thinking process. Yes, they make you think before doing something.
Anyway, I love to do corporate design work! It ain’t boring at all! 😀